Pasta De Lassar arrives in the U.S.

EL SEGUNDO, Calif. — A diaper rash treatment and skin protectant has arrived in the United States, MarcasUSA said.

The company said Pasta De Lassar, which has been sold in Mexico for more than 45 years, now is available at Walmart, Kmart, Walgreens Rite Aid and in designated Hispanic stores across the country. The product is specifically formulated for a baby's sensitive skin and does not contain any added fragrance.

MarcasUSA CEO Richard Phillips said the it is celebrating the brand's expanded distribution through television and social media campaigns.