Payless ShoeSource gets SXY

TOPEKA, Kan. — Payless ShoeSource is expanding its beauty offering with the availability of a new beauty brand, SXY by Unforgettable Moments, arriving in stores this week. Featuring nearly 20 affordable beauty and body items, the new line represents yet more competition for chain drug beauty.

The SXY items are available in 1,500 stores and start as low as $4, with nearly all products priced under $10. The new brand joins two other beauty collections in the Payless beauty portfolio: Unforgettable Moments and Zoe & Zac Naturals.

"We view beauty and body products as the latest fashion accessory — just as important to rounding out a look as shoes, handbags, scarves and jewelry," stated LuAnn Via, Payless CEO. "Our expanding beauty collection offers women affordable, on-trend finishing touches — a pop of color, a shimmer or fabulous fragrance — to more fully complete their signature style. SXY fits nicely in our beauty portfolio as a line for women seeking glamorous style at a great price."

The SXY spring collection includes a signature fragrance — a melding of pineapple, citrus, sandalwood, musk and amber notes. This scent is available in an eau de toilette, priced at $20, and also is available as a mini purse spray for $10. The fragrance is infused in several body products, including a shower gel, shimmer mist and shimmer powder puff.

Color items are all priced $7 and under. A double-sided "Fat" eyeliner pencil comes with a built-in sharpener in the cap in duo-tones of Silver Dust/Bold Blue and Lilac Petal/Purple, among others. A light-up lip gloss features an affixed mirror and lighted applicator wand for applying in dark spaces, and is available in such spring shades as Raspberry Martini and Tropical Tease. A click-bottom sheer tint lip gloss features such colors as Pink Martina, Cool Melon and Berry Glaze, and will be available in early June.