Peach & Lily expands to all Ulta Beauty locations

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Peach & Lily expands to all Ulta Beauty locations

Peach & Lily is expanding its Ulta Beauty footprint.

The brand, which originally launched its products in 250 of the beauty retailer’s locations, announced that it is expanding its offerings to all stores nationwide.

"We are thrilled to have launched Peach & Lily at Ulta Beauty as they are right on trend with clean, clinical, cruelty-free and innovative formulas," Penny Coy, vice president of merchandising for prestige skincare and fragrance at Ulta Beauty said. "We've seen the brand really resonating with guests and because of this, decided to expand Peach & Lily's distribution from a select 250 doors to almost our full chain of Ulta Beauty stores within just six months."

Originally launched in 2018 by Alicia Yoon, Peach & Lily is inspired by her own skin troubles with eczema and concerns about toxins in everyday environments. Yoon spent years developing the brand’s safe formulas, which have a zero-compromises approach, the company said.

"Today's customers are not only looking for an Instagrammable 'experience,' but for skincare products that are safely formulated and deliver big results. I developed these products for the conscientious consumer," said Yoon. "Through our partnership with Ulta, we can introduce our unique formulas to an even broader audience and make radiant, healthy skin more attainable for all."

Peach & Lily’s collection is ethical, toxin-free and uses science-based beauty practices with proprietary formulas, the brand said.