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Perfectil names Heidi Klum its new celebrity ambassador

Heidi Klum is taking on a whole new role.

The model who also is an Emmy-Award winning television host and personality, has been named the newest U.S. brand ambassador for Perfectil.

The brand, which recently made its debut on Walgreens shelves, has focused on creating multi-vitamins and beauty supplements in the United Kingdom for more than 20 years. Its formulations contain between 22 and 28 bio-active micronutrients, which are designed to support skin, hair and nails, the company said.

“I believe in the saying you are what you eat. I love preparing healthy food for me and my family every day,” Klum said. “In addition to that I love a multi-Vitamin for myself to enhance more beautiful nails, skin and hair. I believe that Perfectil does that for me.”

Klum will be featured in upcoming marketing, social media and public relations campaigns for the brand that will begin in late September.

“We are thrilled to collaborate with Heidi Klum as we continue growing Perfectil's presence in the United States,” Tej Lalvani, CEO of Vitabiotics USA, the parent company of Perfectil said. “She is the embodiment of inner beauty and the ideal person to communicate our scientific approach to beauty and further expand our consumer base.”
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