Pert Plus launches men's hair care line

PHOENIX Hair care brand Pert Plus has developed a new line of products made exclusively for men.

The new Pert Plus for Men line features four specially formulated products to address men's hair care needs: 3-in-1 Shampoo plus Conditioner plus Body Wash; Deep Cleansing; Thickening: and Daily Dandruff. 

"Our goal has always been to help consumers save time and simplify their lives with one product that serves all of their hair cleansing and conditioning needs," stated Roanne Wallace, director of marketing for Pert Plus. "As the only brand dedicated to the 2-in-1 category, launching a 3-in-1 product was a natural progression for Pert Plus." 

Formulated with naturally derived vegetable protein and other strengthening and fortifying ingredients, Pert Plus for Men promises to reduce hair breakage by nearly one-third. The formulas have a fresh, clean and masculine aroma.