P&G introduces Gillette body wash for men

CINCINNATI Procter & Gamble is getting in on the market for men’s body wash.

The Gillette 2-in-1 Dry Skin Hydrator + Body Wash joins similar brands from Adidas, Axe, L’Oreal and Neutrogena, as well as P&G’s existing Old Spice body wash brand, which is marketed to young men and teenage boys.

P&G hopes to use the Gillette brand to market personal-care products for men, such as body wash, shampoo and deodorant, on top of Gillette’s more well-known shaving products.

P&G acquired the Gillette brand through a $57 billion merger in 2005.