P&G to launch new Secret Outlast collection, partners with Bravo's Jenni Pulos

CINCINNATI — Procter & Gamble’s new Secret Outlast antiperspirant and deodorant collection is partnering with Jenni Pulos of Bravo’s “Flipping Out” to help women confidently conquer their long days with the 48-hour odor protection of Secret Outlast.



“As the No. 1 female deodorant brand, it’s our job to stay on top of what’s important to women,” stated Kevin Hochman, marketing director for Secret Deodorant North America. “They are telling us that they are packing an unbelievable amount of activity into their day — work, family, errands, exercise — we’ve literally never seen women be so busy in our over 40 years in business. We knew we needed to create a deodorant that could keep up with them and so we did — one that lasts an unbelievable 48 hours, no matter how busy they are.”



Secret Outlast offers dual-action odor technology to provide a burst of freshness when you need it most and lasts for up to 48 hours. It is clinically tested to help stop odor before it starts, continually working to detect odor and wetness, ensuring coverage whether you are sitting still or on the move. The pH of Secret Outlast helps minimize odor-causing bacteria and provides long lasting 48-hour protection; plus, two times more odor-fighting ingredients versus the top-selling antiperspirant deodorant, P&G stated.



Pulos will be featured in Secret Outlast’s upcoming holistic marketing campaign, including print and television advertising, in which she’s portrayed tackling daily challenges and activities that she — and most women — face day in and day out.



The Secret Outlast collection will be available beginning Feb. 13 at food, drugs and mass retailers nationwide in invisible solid, clear gel and smooth solid for $4.24 to $5.49 (2.6-oz. and 2.7-oz. sizes).