P&G looks to acquire Frederic Fekkai brand

CINCINNATI Procter & Gamble is looking to acquire from private equity firm Catterton Partners high-end hair care brand Frederic Fekkai & Co., according to reports.

Terms of the deal were not disclosed.

The deal would expand P&G’s portfolio and add to its line of upscale beauty products that includes SK-II skin care.

According to reports, Fekkai will have a ongoing role and will continue to drive creative efforts, brand image and product development.