P&G restructures, integrates four deptartments

CINCINNATI Procter & Gamble has restructured four of its departments, bringing them all under the direction of the company's global marketing officer Marc Pritchard, who has assumed the additional title of global brand building officer, according to published reports.

As part of the changes, which were announced internally at P&G, the company's consumer and market knowledge, design, brand external relations and marketing departments will fall under Pritchard's supervision.

A P&G spokesperson was quoted as saying that the moves were not a consolidation, but were made to bring the four functions together at the corporate level for greater flexibility and integration.