P&G to sponsor U.S. Olympic speed skater

DALLAS Procter & Gamble is sponsoring U.S. Olympic speed skater Allison Baver at the upcoming 2010 Winter Olympics in Vancouver, Wilhelmina International announced on Monday.

Wilhelmina Sports, which is a division of Wilhelmina International, represents Baver.

Baver will be aligned with P&G beauty brands including CoverGirl, Olay, Olay Quench, Pantene, Secret and Venus, and will be fully integrated across numerous marketing channels, including advertising, public relations, in-store merchandising, mobile, digital and direct mail.

Baver is one of six athletes with whom P&G has announced marketing alliances for the 2010 Winter Olympics to date.