P&G to sponsor U.S. Olympic team

CINCINNATI Procter & Gamble is sponsoring the U.S. Olympic Teams for the Vancouver 2010 Olympic Winter Games and the London 2012 Olympic Games, the company has announced.

P&G is currently the official United States Olympic Committee Sponsor in personal and beauty products; household cleaning products; oral care products; pre-packaged potato snacks; and cold, flu and stomach remedies.

Several P&G Beauty brands, including CoverGirl, Olay, Venus and Pantene, are part of the Team USA deal.

The marketing alliance will include individual athlete partnerships, print and television ad campaigns, public relations, special consumer and customer engagement events, online activation and Team USA branded in-store merchandising.