P&G taps Grey to work on Escada line


NEW YORK Procter & Gamble has selected Grey, the advertising network of Grey Group, to be responsible for developing global advertising and integrated communications on the existing Escada line and designing future launches of classic and fashion fragrances.

Callegari Berville Grey, Paris, will oversee the Escada account. The previous Escada agency was Wieden & Kennedy.

Grey currently handles such P&G prestige fragrance brands as Hugo Boss, Jean Patou and Lacoste. P&G has been a Grey client since 1956.

“Grey has been a superb marketing partner, bringing tremendous creativity to the building of our fine fragrance brands. We look forward to starting this exciting journey with Grey on Escada and the work we will do together,” stated Oliver Kastalio, vice president of P&G Prestige Products.

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