P&G unveils Pantene Pro-V Nature Fusion hair care line

2/13/2009

CINCINNATI Looking to leverage the popularity of natural or nature-inspired personal care products, P&G Beauty's Pantene brand has developed the new Pantene Pro-V Nature Fusion line for hair.

Pantene Pro-V Nature Fusion has two collections: Moisture Balance and Smooth Vitality shampoos and conditioners.

The Moisture Balance collection is ideal for women with thick, dry hair and is formulated with a blend of cassia, calendula, ginger and aloe vera extracts to moisturize hair.

The Smooth Vitality collection is formulated with a blend of cassia, avocado, bamboo and grape seed extracts. This collection has three products: shampoo, conditioner and a leave-in treatment to help transform frizzy hair while strengthening against damage. The leave-in Pantene Pro-V Nature Fusion Smoothing Creme rounds out the three-step regime.

The products, which are available beginning this month, have a suggested retail price of $3.99 for the Pantene Pro-V Nature Fusion shampoos and conditioners. The Pantene Pro-V Nature Fusion treatment has a suggested retail price of $5.99.

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