P&G uses Crest in new CoverGirl lip gloss

CINCINNATI Procter & Gamble recently introduced its new CoverGirl WetSlicks AmazeMint lip gloss, which leverages the Crest technology.

The new collection, available beginning July, contains Crest Peppermint Oil for a burst of fresh breath. The lip gloss has a suggested retail price of $4.99.

To promote the launch, CoverGirl recently teamed up with P.F. Chang’s China Bistro to offer female diners an exclusive opportunity to try the new product. On July 4, the first 500 women to dine at the restaurant in Metairie, La., received a free lip color before it hit stores.