Philips Norelco launches new PowerTouch shavers for guys

STAMFORD, Conn. — Electric razor brand Philips Norelco has developed a new line of PowerTouch shavers that feature the versatility of shaving wet or dry.



"The reality is that 9-out-of-10 men now use grooming products of some kind,” stated Kristi Crump, marketing director of personal care at Philips Consumer Lifestyle. "Philips Norelco's PowerTouch shavers are designed for the guy who is looking for a quick and convenient way to improve his daily shaving experience — wet or dry."



The new PowerTouch features improved functionality and a better-looking design and feel, the company stated. The entire range allows for quick and easy cleaning under a running tap and includes Lithium Ion power. The blade system helps to lift hairs away from the skin before cutting them below skin level for a comfortably close shave.



The Philips Norelco PowerTouch with Aquatec features rounded low-friction heads that automatically adjust to help minimize skin irritation and a SmartPivot system that is designed to provide expert contouring.



Philips Norelco PowerTouch and PowerTouch with Aquatec are available at Walmart, Target, Best Buy, Amazon.com and other national retailers for $49 to $89.