Philosophy, Natasha Bedingfield collaborate on exclusive 'hope' song
NEW YORK — Beauty brand philosophy is collaborating with Grammy-nominated singer/songwriter Natasha Bedingfield on an exclusive, original song to spread hope to women everywhere.
The song, "hope," was written to draw attention to the mental health needs of women and further the message of the hope and grace initiative — a commitment by philosophy to support community-based mental health organizations. Releasing simultaneously with the product launch of renewed hope in a jar, "hope" will be available for download on iTunes on Jan. 13 with 20% of the net proceeds from iTunes sales benefitting the hope and grace initiative until 2016.
By encouraging and promoting the idea of hope when faced with any adversity, this original song clearly captures the spirit of philosophy. For more than 18 years, philosophy has been devoted to bringing women products that inspire them to live better lives. Most recently, in July 2014, philosophy launched the hope and grace initiative, the cornerstone of the brand's philanthropic mission wherein 1% of philosophy product sales across all retailers support community-based organizations working to empower women through the promotion of mental health and well-being, and the prevention and treatment of related issues.
"At philosophy, we believe that it is important to nurture the skin, as well as the soul, and music offers a powerful way to lift spirits and spread a message," stated Jill Scalamandre, SVP at philosophy and chief marketing officer, skin care for Coty. "The philosophy of renewed hope in a jar is 'live with optimism, renew with hope,' a sentiment that not only ties perfectly to this beautiful song, but also to the hope and grace initiative's mission of helping lift the stigma that surrounds mental health."
To celebrate the release of "hope," philosophy will host a special event where Bedingfield will perform "hope" live for the first time. The performance will be simulcast via Livestream as part of a larger digital media campaign that will further promote the renewed hope in a jar product and the hope and grace initiative.