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Prestige scents on the rise


It was a nail-biter of a holiday season for fragrance and, while SymphonyIRI numbers showed a decline in fragrance at food, drug and mass (excluding Walmart) for the 12 weeks ended Nov. 6, the sales within the prestige channel have been on the rise in 2011. This is good news because it illustrates that consumers are showing increased interest and affinity for fragrance. 

According to market research company The NPD Group, during the first 10 months of 2011, total prestige fragrance dollar sales in U.S. department stores were $1.7 billion, a double-digit gain of 10% versus the year-ago period.


The article above is part of the DSN Category Review Series. For the complete Fragrances Sell-Through Report, including extensive charts, data and more analysis, click here.

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