Prestige unveils new Total Intensity collection

DEERFIELD BEACH, Fla. — Prestige Cosmetics has introduced a new line, Total Intensity, that features high-intensity pigments, extended wear and color technology.

The new line is now available online and in Ulta Beauty stores.

Gisele Candito, SVP of Prestige Cosmetics, said the Total Intensity’s “fierce colors and uniqueness” add a new element to the Prestige brand. The new collection includes eight long-wearing eyeshadows, six liquid liners, 10 smudge-proof pencil eyeliners and mascara.

Eyeshadows feature long-lasting, highly pigmented powders with duo-chrome pigment, an advanced color technology that creates a unique multidimensional look ranging from multicolor to bold. It's smudge- and crease-proof and can be used wet or dry to intensify the color.