Prima debuts CBD beauty, wellness offerings

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Prima debuts CBD beauty, wellness offerings

New additions are coming to Prima’s line of hemp CBD wellness products.

The Los Angeles-based company was founded by The Honest Company’s co-founder Christopher Gavigan, award-winning health and cannabis activist Jessica Assaf, and Honest alum Laurel Angelica Myers.

"The time has come for hemp and cannabinoid science to be unlocked and adopted as a way to reclaim better balance, more joy and greater healing — and we are leading the uprising," Prima founder and CEO Christopher Gavigan said. "In an age of health-altering digital addictions and epidemic levels of chronic stress and anxiety, Prima seeks to be the one trusted wellness resource and solution for all."

Products part of the initial Prima launch include items that reduce everyday stress, calm and soothe skin, and increase the balance of the body’s overall physiological systems, the company said.

Featured products include:

  • Night Magic, a skin treatment for the face and neck that helps improve radiance, tone and balance. It’s made with 13 organic botanical oils and 150 mg hemp cannabinoids;

  • Skin Therapy, an emollient-rich skin butter that helps support skin health and lock in moisture; and

  • The Daily, a once-daily, vegan soft gel designed for bioavailability.

"We're thrilled to provide products that raise the bar in terms of efficacy and experience, an offering that is meticulously formulated, ethically sourced and made from active botanicals, including our single-origin hemp," co-founder and CEO Laurel Angelica Myers said. "And we have dedicated ourselves to forging relationships with hemp farmers and suppliers as committed to uncompromising quality and sustainability as we are. We feel a deep responsibility to pioneer the trusted standards so needed in this young, emerging industry."

In addition, Prima has been awarded the MadeSafe certification, which verifies that no toxic ingredients were used in the CBD category, the company said.

"As the deepest expression of our values and truth, we seek to establish hemp as the universal wellness tool that we know it to be" co-founder and chief education officer Jessica Assaf said. "In service of our community, we have made a commitment to providing an unparalleled resource for scientifically backed education, innovative wellness tools, inspirational content and personalized support — all of which will help to achieve a reimagined state of health and well-being."