Pritchard appointed P&G global marketing officer

CINCINNATI Procter & Gamble has announced a string of organizational moves, including the appointment of Marc Pritchard as global marketing officer, effective Aug. 1.

Pritchard, currently president of strategy, productivity and growth, succeeds James Stengel, who will retire Oct. 31 after 25 years of service. Until his retirement, Stengel will work on special projects and the transition, continuing to report to Robert McDonald, chief operating officer.

“Jim Stengel has reinvigorated P&G’s marketing function and strengthened P&G’s capability as one of the world’s leading brand builders,” stated A.G. Lafley. P&G’s chairman of the board and chief executive officer. “Jim has helped change the way P&G markets our brands by challenging traditional marketing models and setting new standards for P&G marketing rooted in deep consumer understanding.”

Commenting on Pritchard’s appointment, Lafley stated, “Marc Pritchard is the right leader at the right time to take P&G marketing into the future. He’s a committed brand builder with more than 25 years experience and a proven track record of leadership results. He’s worked side-by-side with Jim Stengel for the past two years to strengthen P&G’s brand-building capability and his deep knowledge and experience in branding, innovation and go-to-market capability will enable him to drive ongoing brand-building excellence.”