Product standouts: HRG's 5 picks from November

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Product standouts: HRG's 5 picks from November

12/17/2018
In November, Hamacher Resource Group’s new product team looked over 111 products to root out potentially big sellers. From nine OTC products, 60 wellness products and 42 beauty products, HRG identified five that retailers should keep their eyes on. Most of the November highlights deliver on consumers’ desire for natural or “free from” products. They are:

1. Aveeno Positively Mineral Sunscreen Lotion SPF 50
The first of two November standouts from Johnson & Johnson’s Aveeno brand, the sunscreen lotion uses naturally sourced mineral ingredients that can be used every day and on sensitive skin. The main ingredient, zinc-oxide, is completely naturally sourced, according to the company. It is free of parabens, phthalates, dyes and fragrances.

2. Rohto Beauty Secret Eye Drops
Mentholatum’s Rohto brand is widening its scope, positioning its latest redness relief eye drops as an ace in the hole for a put-together look. The product is meant to whiten and hydrate eyes with a cooling sensation. Its single-drop dispenser is designed not to flood eyes or cause makeup to run.

3. Diva Cup Model 0
Consumers continue to turn to cups as an alternative to such traditional menstrual care products as tampons and pads, and Diva Cup’s latest launch is looking to make the option accessible to those younger than 18 years old. The Model 0 is intended for females between the ages of 13-and-18 years old, and is meant to provide up to 12 hours of protection.

4. Coppertone Kids Sport SPF 100
Coppertone is bringing its line of sport products to its children’s offerings. The sunscreen lotion from the Bayer brand is formulated to stay on even when kids sweat, making the long-lasting protection an option for more than just adults.

5. Aveeno Positively Radiant MaxGlowTM Infusion Drops
Aveeno’s second standout product is designed to even skin tone and texture while leaving skin hydrated and soft. The hypoallergenic serum also is noncomedogenic and free of parabens and phthalates.