Pur-lisse skin care line introduced nationwide


NEW YORK A new skin care line called pur-lisse has hit the market, aiming to give women the skin solutions they need using centuries-old Chinese beauty secrets and modern day science.

The brand officially launched on Friday at the C.O. Bigelow Apothecary in Manhattan, and creator Jennifer Yen said she is looking to expand distribution within apothecary-style retailers nationwide.

Yen set out to create her own line of skin care products after her quest for the ideal products came up short. Working as an actress, her skin had begun breaking out as she spent hours under the bright lights in heavy makeup. She found that the formulas on the market made her skin worse as they contained dyes, fragrances and other harsh ingredients.

After about three years in development, Yen has now officially launched her pur-lisse line, which is a translation from the French words for “pure” and “smooth.”

The collection includes Gentle Soy Milk Cleanser & Makeup Remover, Hydra-Balance Moisturizer, Essential Daily Moisturizer SPF 30, Age-Delaying Skin Serum, Quadra-Benefit Eye Serum, Ultra Skin Brightening Serum and Daily Lip Nourisher. Prices range from $22 to $135.

The products contain five key ingredients: lupine peptides, blue lotus flower, white tea, soy proteins and sea silk.

To accompany the skin care products, there’s also the blue lotus organic white tea, which is blended with organic blueberries and pomegranate. Yen recommends that beauty shoppers drink two to three cups a day. The retail price is $15.

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