Ranir acquires Placontrol oral care company

GRAND RAPIDS, Mich. Ranir LLC, a consumer products oral care company, has acquired for an undisclosed amount Placontrol, a manufacturer and marketer of oral care products under the Plackers brand.

“Teaming with Placontrol will accelerate our growth through enhanced new product development capabilities as well as increased supply chain efficiencies,” said Christine Henisee, CEO. “Placontrol is an innovation leader in the flosser category with a significant pipeline in oral care.”

Henisee and chief financial officer Joe Townshend will continue to lead Ranir. Ingram Chodorow, president of Placontrol, will join Ranir’s board of directors, with both Devin Chodorow, VP, and Brett Chodorow joining the Ranir management team.

Ranir, whose consumer product portfolio includes tooth-whitening wraps, whitening trays, dissolving whitening strips and flossers, has expanded its sales platform to include serving virtually all leading food, drug and mass retailers in North America along with some key global branded oral care companies.

Plackers Dental Flossers and interdental brushes are distributed in most major U.S. retail chains such as Walmart, CVS, Walgreens, Rite Aid, Dollar Tree and Kroger. The products are also sold in such European retailers as Tesco and Boots, and in 30 other countries worldwide.