ReportersNotebook — Beauty Care, 2/27/12
SUPPLIER NEWS — Church & Dwight’s Nair has developed a line of hair removal creams and waxes for the body and face that are inspired by the hair removal and skin care secrets of Brazil. The new products, which are in midst of hitting retail shelves with full distribution expected by March, include: Brazilian Spa Clay Shower Power hair removal cream ($9.99), Brazilian Spa Clay Roll-On wax ($10.49), Brazilian Spa Clay Sensitive Face hair removal cream ($4.99) and Precision Face Roll-On wax kit ($7.99).
Burt’s Bees, a maker of natural personal care products, has developed a new collection, dubbed “Güd.” The collection includes hair care, body care and hand care in three fragrances — Orange Petalooza, Floral Cherrynova and Vanilla Flame — as well as one Target exclusive, Pearanormal Activity. Distributed in the same channels as Burt’s Bees, the collection aims to offer a modern, playful take on natural. The prices range from $4.99 to $11.99.
Coty’s Sally Hansen brand has teamed up with pop star Avril Lavigne to launch a limited-edition collection of edgy Salon Effects real nail polish strip designs inspired by the pop star’s signature energetic, no-frills attitude and straight-talking lyrics. The collection is comprised of 12 limited-edition patterns from skull-and-bones to funky leopard print. The collection is slated to hit retail shelves in April and will be priced at $9.99 each.