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ReportersNotebook — Beauty Care, 1/30/12


SUPPLIER NEWS — Celebrity Denise Richards announced on her blog on Jan. 2 that she has teamed up with stylist Cristophe to create her own hair care line. The Denise Richards Volume Extend hair care line consists of shampoo, conditioner and three styling aids. The line is launching in late January.

Dr. Fresh is expanding its mouthwash production facilities located on-site at its Buena Park, Calif., headquarters and is in the process of installing a toothpaste manufacturing facility. The upgraded facility, expected to be running by the end of second quarter 2012, will operate at three times the speed of present production. In addition to FireFly and licensed Aim, Close-Up and Spider-Man mouthwashes, Dr. Fresh also manufactures Binaca breath drops. The new toothpaste manufacturing facility will accommodate production of branded and private-label adult and children’s toothpastes. It is scheduled to be completed by May 2012.

Goody is launching for 2012 its first-ever heat styling products. The new collection is comprised of the Goody Heat Flash Dry blow dryer (SRP $36.99), which is designed to create smooth results with shorter drying time; Smart Temp blow dryer (SRP $29.99), which allows users to choose the temperature of heat; and Wave Creator styling iron ($29.99), which features a wave barrel to create natural-looking waves. In other news, Goody has developed its new DoubleWear collection. Elastics and head wraps have been upgraded with either a gold or silver overlay in multiple shapes/textures, resembling a bangle-type bracelet or necklace.

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