Revlon expands 'Love is On' movement this Valentine's Day via Google partnership

NEW YORK — Revlon has partnered with Google to launch an animated, shareable Valentine’s Day e-card powered by Google technology.



Beginning Thursday, consumers will be able to create a personal Valentine’s Day .GIF allowing them to send messages of love to someone special, making each consumer part of Revlon’s worldwide “Love Is On” movement.



Using Google technology, consumers select their favorite Revlon Ultra HD Lipstick color, upload an image of their Valentine (or themselves), and watch as the "perfect kiss" is placed directly on their cheek. The result is a shareable .GIF, with a special love note that can be placed on any social media channel or personal email.



Consumers are encouraged to use the hashtag #LOVEISON when sharing on social media for a chance to be featured on the Revlon Global Love Beacon in Times Square.



“When we started the ‘Love Is On’ movement, we knew that Valentine’s Day would be an important date for Revlon as it is a global celebration of love,” said Martine Williamson, SVP of global marketing for Revlon color cosmetics. “Working with Google on this innovative .GIF is the perfect vehicle to spread the LOVE IS ON message in a personalized and special way.”



Consumers can become part of the movement by creating and sending their custom .GIF through any of the Revlon expandable engagement ads across desktop, tablet and mobile on the Google Display Network. This allows engagement to be easy as consumers will not have to be redirected to another site in order to create their personalized Valentine message. In addition, consumers can visit Revlon.com to create their “photograms” and learn more about REVLON “Love Is On.”

 

“What Revlon has done is incredibly smart and incredibly cool,” stated Brian McDevitt, industry director, home and personal care at Google. “This unique collaboration marries Google technology with the functionality and reach of our expandable engagements ads. It’s also the first time a brand has invited users to upload to and create content directly within an engagement ad.”