Revlon taps Gal Gadot as latest brand ambassador

Revlon has named actress Gal Gadot as their latest global brand ambassador. The "Wonder Woman" star will appear in the beauty company’s Live Boldly campaign, which is designed to inspire women to express themselves with passion, optimism, strength and style, the New York City-based company said.  

"Revlon is such an iconic and groundbreaking brand, a champion of women, and I am so happy to be part of this family now," Gadot, said. "There's a cultural shift happening, which Revlon celebrates, where feminine power is recognized, and I'm so proud that I get to witness and live this amazing change."

Gadot will be joined by four additional brand ambassadors the company will announce at a later date. She also will begin appearing on behalf of Revlon across all media platforms beginning in January.

"Revlon has always celebrated and championed strong, independent women in its iconic campaigns and in its philanthropic initiatives. Gal captures the beauty, strength, modernity and boldness that Revlon represents," Fabian Garcia, president and CEO of Revlon, said. "Gal, and all the new Revlon brand ambassadors are emblematic of the beauty, determination and attitude that reflects what it is for women to live boldly in today's world.”