Revlon names new president of Elizabeth Arden, fragrances


NEW YORK — Revlon’s fragrances and Elizabeth Arden divisions have new leadership. The company announced Tuesday that it had appointed Serge Jureidini as president, Elizabeth Arden and fragrances. He will report directly to Revlon president and CEO Fabian Garcia. 


Jureidini succeeds both JuE Wong, who will be leaving the company, effective March 31, and the president fragrances George Cleary, who left Revlon recently. In his new role, Jureidini will oversee the fragrance division’s and Elizabeth Arden brand’s strategic direction and growth priorities. 


“As we continue to build and strengthen our portfolio of iconic brands, Serge’s over 25 years of experience in the beauty industry, across all product categories, as a supplier to the industry and leading brands in the prestige channel, will help us achieve our growth ambitions,” Garcia said. “His extensive knowledge of the prestige and specialty channels and leadership experience with both multi-category franchise brands and fine fragrances make him a great fit for this strategic role.”


Jureidini joins Revlon from Arcade Beauty, where he was president and CEO of the private equity-owned company that focuses on multisensory sampling beauty solutions. Previously, he spent 20 years at L’Oréal, where he was in managing roles in its luxury division in EMEA, Asia and North America. His most recent L’Oréal roles were was president of the company’s designer fragrances division and president of Lancôme USA. 


“We are delighted to have Serge join the team of industry leaders that we are assembling to advance our growth strategy and position Revlon as a world-class beauty leader,” Garcia said. 


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