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Revlon takes its 'Love Is On' movement on the road



NEW YORK — Revlon is spreading the love by brining its beauty experience to select cities across the United States via its Love is On Pop-Up Shop.

Kicking off April 3, Revlon is taking the Love Is On movement on the road with the Revlon Love Is On Pop-up Shop, which will feature everything consumers need to prepare them for the endless possibilities of love, including: personalized makeovers and manicures using Revlon’s new product launches. It will also feature one-on-one consultations with Revlon’s expert beauty advisors who will customize the perfect palette and a sample bar where attendees can test products prior to purchase.

Revlon will also incorporate its #LOVEISON social campaign, inviting consumers to have their photo taken at the pop-up shop’s Love Is On photo booth and share on social media with fans and followers. By using the hashtag #LOVEISON, their photo has the chance to be featured on the Revlon Global Love Beacon in NYC’s Times Square.

The Revlon Love Is On Pop-Up Shop will be inspiring love in the following cities:

April 3-5 – Dallas, Texas – Deep Ellum Arts Festival

April 10-12 - Atlanta, Ga. – Atlantic Station

April 22-23 – New York – Times Square

April 29 – Boston – Faneuil Hall Marketplace

May 3 – Boston – May Fair at Harvard Square

May 16-17 – New York – Times Square

June 25-27 – Minneapolis – Twin Cities Jazz Festival

July 10-12 – Chicago – Taste of Chicago


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