Ribbon-cutting ceremony kicks off Nonie Creme Colour Prevails launch at Walgreens

NEW YORK — Speaking to Walgreens’ commitment to owned brands that help differentiate its beauty offerings, the company officially unveiled the new Nonie Creme Colour Prevails beauty collection with a ribbon cutting ceremony Friday morning.

Celebrated manicurist and famed color mixologist Nonie Creme, founder and creative director of Nonie Creme Colour Prevails, joined Skip Bourdo, region vice president of Walgreens, for the ceremony at the Walgreens store at 40 Wall Street in New York City. Manicurists were also on hand to offer complimentary manicures.

“I’m delighted to be part of the Walgreens family. The brand is all about inclusivity, self-expression and encouraging people to come and play and just enjoy themselves,” Creme told attendees. "There’s no ego or pretention about this brand. There is something for everyone. It is ageless [and] timeless.”