Rite Aid releases anti-aging Rx Suncare line

2/18/2009

CAMP HILL, Pa. Rite Aid on Wednesday launched its exclusive Rx Suncare line, which includes seven products that carry the Skin Cancer Foundation Seal of Recommendation as an effective UV sunscreen with a sun protection factor of SPF 30 to SPF 50 and are formulated with anti-aging vitamins.

"Suncare product purchases are made primarily in drug stores because sun care is skin care, and skin care is considered a health-related decision," stated Bryan Shirtliff, Rite Aid SVP, category management. "To help our customers make wise sun care choices, Rite Aid and The Skin Cancer Foundation want to educate and raise awareness about the risks and proper prevention of skin cancer from UV rays,’ he said. To earn the Seal of Recommendation, each of Rite Aid's Rx Suncare products underwent stringent laboratory testing for safety and efficacy standards, including an SPF of 15 or greater, validation of the SPF number by testing on 20 people, acceptable test results for phototoxic reactions and contact irritation, and substantiation for any claims that a sunscreen is water- or sweat-resistant.

The exclusive line, priced between $2.49 and $9.99, are available now at Rite Aid stores nationwide and will be available at the retailer’s online site, www.riteaidonlinestore.com, by late February.

All items in Rite Aid's new Rx Suncare line are fragrance free, non-comedogenic (does not block pores), provide stabilized broad spectrum protection and are supplemented by antioxidant vitamins.

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