Rite Aid’s SVP marketing discusses Plenti partnership

 

John Learish, SVP marketing for Rite Aid, explains Rite Aid's participation in what is a first for the U.S. retail industry: A coalition loyalty card program called Plenti that represents a partnership among several national iconic retail brands. The new Plenti loyalty program will augment the company's own robust wellness+ loyalty card offering, which today boasts more than 25 million active users.