Rogaine names celebrity hairstylist as brand spokesman

MORRIS PLAINS, N.J. McNeil-PPC's Rogaine hair regrowth treatment has named celebrity hairstylist Thom Priano of the Garren New York Salon as a spokesman for the brand to help educate consumers, stylists and media on how to treat and style thinning hair.

"Every day in our salon, we see clients with hair loss," stated Priano, who has worked with top photographers to create the most stylish looks for male and female celebrities in Hollywood, sports, music and fashion. "It's an emotional experience and as a Rogaine user myself, I understand exactly what they're going through. What's important for people to know is that Rogaine is an effective hair regrowth treatment and also that there are many great styling techniques and cuts available to make hair look thicker and fuller."

Hereditary hair loss is a widespread condition affecting millions of men and women worldwide. According to the company, it accounts for 95% of all hair loss and will affect almost half of all men (40%) and 1-in-4 women.

Priano's editorial and advertising work for the fashion industry has graced the pages of leading publications, including: GQ, Details, Vogue, L'uomo Vogue, Men's Vogue, Italian Vogue, W, Interview, Elle, Allure, Vanity Fair and Harper's Bazaar.