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Sally Hansen to launch myriad of new hand, nail products for 2009


NEW YORK Coty Inc.’s Sally Hansen brand is looking to jazz up the hand and nail care categories in 2009 with an arsenal of new and innovative products that will be available in March.

For nails there’s the new salon-style French Manicure Pen Kit, Insta-Dri Nail Color, Quick Care Nail Treatment Pens and the new Nail Art Pen. For healthy hands, Sally Hansen is also launching the new Salon Hand Care Collection.

Beauty mavens can easily create a French manicure at home with the new Salon French Manicure Pen Kit. The pen set features a fine-point precision tip for an accurate French white tip and the second pen is used to deliver soft, sheer color that seals and finishes nails. It is available in Petit Couleur, Le Bon Bon, La Peche Glace and La Tulipe shades. The price is $12.95.

Sally Hansen is taking fast-dry nail color to the next level with the debut of its ?Insta? Collection. Insta-Dri Nail Color is a quick-dry, high-shine nail color that features a new Perfectionist Brush for fast, flawless application with one stroke per nail. Each nail takes just seconds to paint and 60 seconds to dry. For major shine and strength that lasts, the formula features an Exclusive Flexiglass Complex. The price is $4.95 each.

For those looking to turn their nails into works of art, there?s the new Nail Art Pen. The precision-tip pen allows women to instantly customize their nails and toes and is great for creating a custom French manicure as well.  The mistake-proof pen wipes off instantly since it is a water-based formula. It is available in such shades as silver, gold, black, blue and hot pink. The price is $7.95 each.

Sally Hansen has also extended the pen technology into the nail treatment segment and has developed a range of nourishing nail care and repair treatment pens. The collection includes a Quick Care Cuticle Treatment, Quick Care Growth Treatment, Quick Care Strength Treatment and Quick Care Clean-Up For Manicures. The price is $9.95 each.

For healthy hands, there’s the new Salon Hand Care Collection featuring a Moisturizing Creme for Dry, Sensitive Skin; a Severely Dry Chapped Hand Remedy; a Fast Absorbing Hand & Cuticle Creme; and a Two Step Renewal System for the Hands (a hand scrub/brightening and firming hand creme with SPF 20). The price is $7.95 each.

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