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Salon Grafix taps hairstylists to extend hair care products line

3/21/2011

AUBURN HILLS, Mich. — Hair care company Salon Grafix has partnered with two celebrity hairstylists, Alesha Oak and Gregory Alan, who will assist with product development, share exclusive trade secrets and work side by side with the Salon Grafix team to promote its line extension of hair care products that will debut in the spring.


"I am confident that these two talented individuals will help continue Salon Grafix's reputation for salon-quality products by giving us their support for the next generation of hair care and beyond," stated Scott Petchul, Salon Grafix CEO. "I look forward to their insight and expert opinions on our line extension, as well as our pipeline of new products."


The company's line extension will debut in the spring and will include the 450 maximum-heat protect spray, curl-boosting spray, travel-size invisible dry spray shampoo, silk protein treatment-weightless nourishing serum and a leave-in conditioner.


Oak has worked for New York salons Louis Licari and Mark Garrison. She has been called upon for many national fashion magazines, high-end fashion catalogs and celebrity clientele. Alan, a Beverly Hills-trained hairstylist whose style can be described as progressive and edgy, has clientele nationwide due to his work in both Los Angeles and New York.

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