Schwarzkopf’s Million Chances partners with the National Breast Cancer Foundation

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Schwarzkopf’s Million Chances partners with the National Breast Cancer Foundation

05/07/2018
As part of the Million Chances initiative from Schwarzkopf, the brand’s parent company, Henkel has announced a new alliance between the line and the National Breast Cancer Foundation.

To mark the beginning of the partnership, the Stamford, Conn.-based company presented the foundation with a donation of $10,000 and also will host a series of events throughout the year to raise awareness and funds for breast cancer research.

“We’re pleased to introduce the North American portion of our global Schwarzkopf Million Chances campaign,” Xenia Barth, vice president of marketing for Henkel’s retail hair brands, including Schwarzkopf said. “Henkel and Schwarzkopf are committed to helping make a difference in the lives of breast cancer warriors and survivors in North America while increasing awareness of this disease and raising money towards a cure”.

Schwarzkopf chose the National Breast Cancer Foundation as its preferred partner for 2018 based on its mission to provide help and inspiring hope to those affected by breast cancer through early detection, education and support services, the company said.

"We are proud to partner with the Schwarzkopf Million Chances initiative because it empowers women and girls around the world to build a successful personal and professional future," Janelle Hail, NBCF founder and CEO, said. "This $10,000 donation and support throughout the year will help NBCF provide breast cancer services for women in need across America.”

The Million Chances initiative in North America includes internal monthly events such as assembling Hope Kits with helpful contents for those currently fighting breast cancer, fundraising events, guest speakers and a hair donation event in October.

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