Sephora debuts touch-screen Scentsa fragrance locator

SAN FRANCISCO Beauty retailer Sephora has announced the introduction of a new device to select stores that will help consumers find a new fragrance or an old favorite.

The custom program, dubbed Scentsa Fragrance Finder, is the brainchild of Jan Moran, a fragrance expert and author of the “Fabulous Fragrances” book series.

Using touch-screen technology, the interactive wall-mounted screen found in the fragrance area is a tool for not only Sephora’s fragrance experts but also for customer “play.” With the tap of a finger on the large-screen display, users can navigate the program to find detailed information on the latest fragrances, discover fragrances from the same fragrance family, view images, run videos or find thousands of reviews on a time-honored favorite from around the world. Scentsa allows shoppers to search by brand name, fragrance name, fragrance notes or best sellers.

The program will roll out to select Sephora locations in New York City, Chicago, Las Vegas, Orlando, Dallas, Atlanta, Honolulu, Massachusetts, California, New Jersey and Washington DC.