Sephora launches in-store classes for the transgender community
Sephora has introduced its new “Bold Beauty for the Transgender Community” in-store classes for those who identify as transgender or nonbinary.
The class is part of the San Francisco-based company’s “Classes for Confidence” program, which includes a series of workshops geared towards inspiring confidence and fearlessness in individuals facing major life transitions.
“Sephora Stands is dedicated to supporting diversity and inclusion in all of its social impact programming. We stand with all members of the LGBTQA community and are committed to providing these individuals with the tools they want to feel confident and beautiful every single day,” Corrie Conrad, head of social impact and sustainability for Sephora, said. “At Sephora, we believe beauty is yours to define, and ours to celebrate. We are honored to be a beacon of support and a part of each beauty journey through our new class offering.”
Launching in June, the 90-minute interactive class will enable clients of all gender expressions to discover techniques, skin care or makeup products that aid in the discovery of their own personal beauty style.
Each class is to be taught by the retailer's store instructors, many of whom have also gone on their own personal gender journey, the company said.
Included within each class is a curriculum that will feature personalized skincare advice, application techniques for smooth texture and color-correction in areas of concern, complexion tips and assistance in finding the right shade of foundation, which will be done with Sephora’s Color iQ system.
“Beauty for the Transgender Community” classes will be available throughout the country in participating stores. For those unable to attend a class, the retailer will be offering several how-to video tutorials led by Transgender Sephora Beauty Advisor on its Sephora Stands YouTube channel. Further information on the classes can be found on the company's website.
The class is part of the San Francisco-based company’s “Classes for Confidence” program, which includes a series of workshops geared towards inspiring confidence and fearlessness in individuals facing major life transitions.
“Sephora Stands is dedicated to supporting diversity and inclusion in all of its social impact programming. We stand with all members of the LGBTQA community and are committed to providing these individuals with the tools they want to feel confident and beautiful every single day,” Corrie Conrad, head of social impact and sustainability for Sephora, said. “At Sephora, we believe beauty is yours to define, and ours to celebrate. We are honored to be a beacon of support and a part of each beauty journey through our new class offering.”
Launching in June, the 90-minute interactive class will enable clients of all gender expressions to discover techniques, skin care or makeup products that aid in the discovery of their own personal beauty style.
Each class is to be taught by the retailer's store instructors, many of whom have also gone on their own personal gender journey, the company said.
Included within each class is a curriculum that will feature personalized skincare advice, application techniques for smooth texture and color-correction in areas of concern, complexion tips and assistance in finding the right shade of foundation, which will be done with Sephora’s Color iQ system.
“Beauty for the Transgender Community” classes will be available throughout the country in participating stores. For those unable to attend a class, the retailer will be offering several how-to video tutorials led by Transgender Sephora Beauty Advisor on its Sephora Stands YouTube channel. Further information on the classes can be found on the company's website.