Shady Day to offer exclusive sun protection lip balm

2/23/2009

NEW YORK Shady Day, a maker of sun protection wipes and face sticks, has teamed up with the Aim at Melanoma Foundation to offer an exclusive organic sun protection lip balm with a portion of the proceeds from sales going to support the foundation.

The Protect Your Pout lip balm, which is 82% organic, is currently available at Ricky's NYC locations for $8. 

"The numbers surrounding melanoma among young women are frightening," stated Jennifer Odell, president of Shady Day Inc. "We hope this new product and our support of the Aim at Melanoma Foundation will help fight the melanoma battle on two fronts. The fact is that more young women are putting themselves at risk everyday by not using sunscreen. And even those young women who protect their faces and bodies need to be aware of the dangers of sun damage to their lips."

According to recent research released by the National Cancer Institute, the melanoma rate among young women had doubled between 1973 and 1980, and increased by another 50% by 2004. 

The foundation honors the memory of Charlie Guild, a young woman whose life was cut short by melanoma at age 26. Today, the foundation, started by her family, is dedicated to providing direction and focus on an international level to preventing, informing and finding a cure for melanoma. 

The foundation is at the forefront of legislative efforts nationwide requiring access to skin cancer education and protection and for more stringent regulation of sun tanning salons, in particular, requiring in-person, parental consent for minors. In addition, the foundation and its advisors are creating the world?s first melanoma tissue bank to provide researchers with access to actual melanoma tissue samples from around the world for research and study.

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