SheaMoisture debuts virgin coconut oil collection

AMITYVILLE, N.Y. — Sundial Brands’ SheaMoisture recently announced the introduction of its 100% Virgin Coconut Oil Daily Hydration collection. The collection is designed for daily use for all types and textures of hair, the company said.

The products in the collection are made with extra virgin coconut and shea oils, as well as creamy coconut milk and acacia senegal. It contains daily hydration shampoo, conditioner, leave-in conditioner, finishing oil serum, face milk cleanser, daily face lotion, overnight face oil, milk mask, body wash, body lotion, body oil and bar soap. It also contains a coconut oil coffee scrub and 100% virgin coconut oil. The products retail for between $5.99 and $14.99.

Sundial Brands said the new collection is part of SheaMoisture’s Community Commerce business model, with shea butter sourced from 14 women-led co-ops and coconut oil sourced from a small community in Ghana’s Half Assini. SheaMoisture said 10% of the sales of the collection will support women’s entrepreneurship, equity and education.

The collection is free of mineral oil, parabens, phthalates, propylene glycol, sulfates and animal testing, the company said. It is available at CVS Pharmacy stores.