Shiseido advances beauty, technology alliance with Olivo acquisition
Shiseido is looking to blend the worlds of beauty, technology and dermatology with its latest announcement. The Tokyo-based company has revealed that subsidiary, Shiseido Americas, has acquired all assets of Massachusetts-based startup, Olivo Labs.
Olivo specializes in advancing the dermatological field through biomaterials technology, which includes its XPL Second Skin technology. The brand’s patented approach creates a breathable and flexible invisible artificial skin that offers a number of benefits not available through traditional cosmetics or cosmetic surgery, the company said.
“Our transaction with Olivo is an exciting next step in our ongoing pursuit to create entirely new categories of beauty products at a global scale as a part of our Vision 2020, middle to long-term strategy. Olivo’s ground-breaking ‘Second Skin’ technology will join Shiseido’s already robust innovation portfolio, which includes the personalization technology startup MATCHCo, the artificial intelligence-empowered beauty company Giaran, and our own Shiseido-developed Optune, a digital, personalized skincare platform. We look forward to welcoming our new colleagues at Olivo and benefiting from the expertise of Dr. Langer as we continue to reinvent the beauty industry and to create new products tailored to each of our customers’ unique and personal ideals of beauty,” Masahiko Uotani, president and CEO of Shiseido, said.
The acquisition allows for New York City-based Shiseido Americas to expand its global beauty innovation footprint. Shiseido Americas previously announced its acquisition of Giaran, an AI-driven company with technology that ranges from makeup virtual try-on, tutorials, color matching, personalized recommendations, makeup removal, face tracking, and skin tone detection.
“We use science to break down and tackle problems. Here, we were able to really solve a pervasive problem and create a platform with novel biomaterials. Shiseido provides an exciting opportunity to continue executing on that mission and to further demonstrate the many capabilities of our XPL platform. We look forward to the future when we unlock the XPL Second Skin’s full potential across a range of different applications,” Robert Langer, co-founder of Olivo said.
Olivo specializes in advancing the dermatological field through biomaterials technology, which includes its XPL Second Skin technology. The brand’s patented approach creates a breathable and flexible invisible artificial skin that offers a number of benefits not available through traditional cosmetics or cosmetic surgery, the company said.
“Our transaction with Olivo is an exciting next step in our ongoing pursuit to create entirely new categories of beauty products at a global scale as a part of our Vision 2020, middle to long-term strategy. Olivo’s ground-breaking ‘Second Skin’ technology will join Shiseido’s already robust innovation portfolio, which includes the personalization technology startup MATCHCo, the artificial intelligence-empowered beauty company Giaran, and our own Shiseido-developed Optune, a digital, personalized skincare platform. We look forward to welcoming our new colleagues at Olivo and benefiting from the expertise of Dr. Langer as we continue to reinvent the beauty industry and to create new products tailored to each of our customers’ unique and personal ideals of beauty,” Masahiko Uotani, president and CEO of Shiseido, said.
The acquisition allows for New York City-based Shiseido Americas to expand its global beauty innovation footprint. Shiseido Americas previously announced its acquisition of Giaran, an AI-driven company with technology that ranges from makeup virtual try-on, tutorials, color matching, personalized recommendations, makeup removal, face tracking, and skin tone detection.
“We use science to break down and tackle problems. Here, we were able to really solve a pervasive problem and create a platform with novel biomaterials. Shiseido provides an exciting opportunity to continue executing on that mission and to further demonstrate the many capabilities of our XPL platform. We look forward to the future when we unlock the XPL Second Skin’s full potential across a range of different applications,” Robert Langer, co-founder of Olivo said.