Skin to You wants to help simplify consumers' daily beauty routines.
The Los Angeles-based brand offers three collections — Cleanse, Treat and Moisturize — that help protect skin from pollution, sun damage, allergens and chemicals, the company said.
The Cleanse collection contains the Me, Myself & Micellar Water makeup removing spray, Ready for This Jelly cleanser and Rated X-foliate facial scrub that contains glycolic acid, green tea and aloe.
Consumers can mix and match to target such skin care concerns as hyperpigmentation, fine lines and wrinkles with the Treat collection. Featured products in the collection include the Mist You rosewater facial mist and toner, I Scream For Eye Cream and Vitamin C Ya vitamin C serum.
The Moisturize collection consists of the Sun Sealed Delivered SPF 30 facial moisturizer and the Vitamin Cream skin balancing cream with vitamin C.
"Skin care can be mystifying for young consumers who may know they need to do something, but are overwhelmed with choices and put off by the associated expense. Skin to You is a simple collection of products that say what they are and do what they say," Yassaman Kamaly, senior brand manager at Skin to You ,said. "Even for women who are confident in what their skin needs, we wanted to make sure that the formulas were powerful and effective. We like to think we captured that girl next door glow in our bottles."
Skin to You’s products range from $5.70 to $11.25, and can be found on Walmart shelves. Further information can be found on the company’s website and social media channels.