South of France Natural Body Care launches social media campaign, gains shelf space at mass

GREENSBORO, N.C. — South of France Natural Body Care is launching a social media campaign anchored by its new blog, TheSoapDishMagazine.com, which went live Friday.

South of France Natural Body Care is a line of natural soaps, washes and lotions from privately held Good Health Natural Products, sold primarily in such natural food stores as Whole Foods and conventional grocery stores, such as Kroger, Stop & Shop, Safeway and, more recently, Rite Aid and Walmart on a national basis.

TheSoapDishMagazine.com is written for consumers who share an interest in healthy, simple and natural products. The blog is supported by links and content on Facebook, Twitter and Pinterest to share ideas and encourage customer engagement through contests and product feedback.

"The South of France brand defined itself and entered the market as a premium natural soap line, offering a synthetic-free alternative to most standard skin care products with a focus on beautiful fragrances," stated Good Health Natural Products CEO Mark Gillis. "We strive to manufacture the healthiest, highest quality and best performing products possible, not just for those who can afford upscale brands, but [also] for anyone who is concerned with their family's health and well-being."

Made using a traditional French recipe, South of France soap is triple-milled. South of France soap bars are characteristically heavier and denser, wear away more slowly and produce richer, thicker and more moisturizing lather than regular bar soaps, the company stated.

South of France soaps are made with no animal testing and are free of harsh chemical ingredients, such as petrochemicals, sodium laureth sulfate/sodium lauryl sulfate, tetrasodium EDTA, parabens, phthalates, animal byproducts and synthetic colorants.