Startup oral care co. launches toothbrush with ionic technology

PLEASANTVILLE, N.Y. Startup oral care company Global Ionics has announced the launch of its new Ionic ProClean toothbrush.

The Ionic ProClean toothbrush uses ionic technology that, according to the company, has been proven to remove more plaque with less effort.

Plaque has a positive (+) charge; tooth enamel has a negative (-) charge.

The Ionic ProClean uses ionic technology to temporarily change tooth enamel to a positive (+) charge, the company stated. This reportedly loosens the bond of plaque so it can be gently swept away.

After rinsing the toothbrush under running water, the user touches a small silver strip on the handle and brushes normally with the toothpaste of his or her choice. By touching the silver strip, the body?s natural energy completes the circuit. A red light on the handle shines to confirm that the energy circuit is complete and the ionic action is working to remove plaque.

“Studies have shown that ionic technology reduces plaque and gingivitis, stated Ken Davidov, founder of Global Ionics.While this technology has been used in Asia and Europe for years, this is the first ionic toothbrush designed for the North American and worldwide market that neatly encases all the elements into one hermetically sealed brush, made from soft materials. It looks and feels like an ordinary toothbrush and doesn’t require unsightly charging equipment on the bathroom counter. Its function is absolutely silent and it costs less than $10.”

The Ionic ProClean is currently available online at www.ionicproclean.com for $8.95 plus shipping and handling. Orders of two or more brushes come with a free travel kit.