Suave Professionals launches 'Estrena Tu Transformacion' contest on Facebook


NEW YORK — Suave Professionals has launched a new contest on its Spanish-language Facebook page with help from the brand's Keratin Infusion line.

The "Estrena Tu Transformacion" contest ("Reveal Your Transformation") invites Latina girls to show off their show their hair transformation using the new Suave Professionals Keratin Infusion line. Transformations are uploaded to the "Club Queratina" tab of the Belleza Suave Facebook page. The entrant whose transformation garners the most votes will win $5,000, appear in a scene of a Univision Network telenovela and receive a makeover created by for Suave Professionals celebrity stylist Leonardo Rocco.

"I am very proud to partner with Suave Professionals for a third consecutive year to help Latinas strut like a star at any moment and I am very excited to see them reveal smooth, silky tresses," Rocco said.

To learn more about the "Estrena Tu Transformacion," which runs through April 30, visit the Suave Professionals Club Queratina on

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