Sunstar Americas expands flossers portfolio for Gum brand

CHICAGO — Sunstar Americas announced the recent introduction of its newest entries into the flosser category: Gum Eez-Thru flossers with vitamin E and fluoride, and Gum Eez-Thru mint flossers in a new value size.

"As one of the leading flosser brands, Gum is always working to create unique products that provide additional oral health benefits to satisfy this growing consumer demand," Sunstar Americas senior marketing manager Nikki Lockett said. "Research has shown that consumers want their flosser products to do more than simply remove food between teeth; they [also] want added benefits at a great value."

Citing Nielsen data ended March 12, the company stated that the flosser category currently drives $55 million in annual sales, up $6 million, or 12%, from last year.

Providing multiple benefits in a one-step process is one of the many aspects that makes Gum products convenient, according to the manufacturer. Gum brand's specialized flosser line promises to provide multiple product designs to meet consumers' specific needs, such as hard-to-reach back teeth.

Gum Eez-Thru Flossers with vitamin E and fluoride come in a package of 90 and feature an icy mint flavor. The original Gum Eez-Thru mint flossers are now available in a new 150-count size to offer consumers greater value.