Target expands its natural beauty offering with 4 new brands

MINNEAPOLIS — Target is upping its natural beauty game in March with the introduction of four new natural hair care brands: Attitude, Renpure, SoapBox and SoCozy.



“We continue to hear from guests that they’re interested in more natural beauty and personal care products,” said Christina Hennington, SVP, Health and Beauty, Target, in the company’s A Bullseye View newsletter. “Bringing these brands to Target helps further differentiate our hair care assortment while providing new natural product options for the entire family – at prices all guests can appreciate.”



Attitude: The Canadian line features a variety of hair care products for adults and kids, all formulated with ingredients like shea butter and wheat protein. Already an international sensation, the brand is making its U.S. debut at Target with each product checking out at $9.99.



Renpure: The formulas are infused with nourishing natural ingredients like Argan oil and coconut. Target is the exclusive mass retailer for this Minnesota-based line, which is priced at $6.99 and under.



SoCozy from Cozy Friedman, founder of New York City’s children’s hair salon Cozy’s Cuts for Kids, features gentle ingredients like soy protein, keratin and aloe, making it popular with both parents and little ones. Prices range from $11.95 to $14.50.

When you use SoapBox products, you get to look good and do good at the same time. For every product purchased, the brand will donate a month’s supply of clean water to a community in need around the world. SoapBox is launching its collection of eight shampoos and conditioners exclusively at Target for $4.99 each.



Natural hair care lines aren’t the only products coming to Target this March. Coming to select Target stores are the S.W. Basics of Brooklyn and Nuxe lines. The brands have been available at Target.com since the fall.



The skin care collections join the seven premium skin care brands that launched at Target last spring.