Target introduces SheaMoisture skincare line

MINNEAPOLIS Target has debuted a new line of certified natural and organic skin care products made exclusively for ethnic skin.

“SheaMoisture is more than a new line of body and beauty items,” stated Greg Cunningham, Target’s director of multicultural marketing. “All of our SheaMoisture products utilize high concentrations of pure Shea Butter, which is one of the most effective natural skin conditioners and moisturizers. This is an exceptional personal care solution for our guests with dry and special skin care needs.”

The SheaMoisture line was developed in partnership with Sundial Brands, the privately owned African American skin care company that also developed and distributes the Nubian Heritage line.

The line includes SheaMoisture Body Wash, SheaMoisture Soap, SheaMoisture Lotion, SheaMoisture Body Scrub and SheaMoisture 100 percent Shea Butter. Target also introduced SheaMoisture Shave, a personal care solution for men experiencing ingrown hairs and razor bumps.

SheaMoisture is available at select Target stores nationwide and at Target.com. The prices range from $1.99 to $19.99.