KENNEBUNK, Maine -- Just in time for summer, Tom's of Maine is offering parents two natural alternatives for protecting baby skin.
The brand is rolling out a new sunscreen and diaper cream that focus on gentle ingredients and contain no phthalates, parabens, phenoxyethanol or artificial ingredients.
"Having a baby really inspires many new parents to take their healthy lifestyle to a new level," said Liz Eddy, brand manager at Tom's of Maine. "Parents can be overwhelmed with the options for baby bath and skin care, which makes it so important to know what's inside. In some cases, our baby products have half the number of ingredients found in other brands."
The new products include:
Tom's of Maine Baby Sunscreen – only five ingredients in total, including broad spectrum SPF 30 through zinc oxide, ensure baby has safe and effective protection against those warm summer rays. The sunscreen is also non-nano and water resistant up to 80 minutes.
Tom's of Maine Baby Diaper Cream - this fragrance-free formula with only six ingredients, including zinc oxide, sunflower seed oil and vitamin E, seals out wetness to help treat and prevent diaper rash.
The full Tom's of Maine Baby line is now available at mass and online retailers including Amazon.com and Walmart.