Tom's of Maine introduces Simply White, kicks off partnership with Sheryl Crow

KENNEBUNK, Maine — Tom's of Maine, a maker of natural personal care products, has announced the launch of its new natural whitening toothpaste Simply White, and a partnership with Sheryl Crow's "100 Miles From Memphis" concert that kicks off on May 7.

The project involves greening the concert tour, beautification events in key markets, a live chat with Crow on May 19 and an exclusive free song download via the Tom's of Maine Facebook page, while supplies last.

At Crow's tour venues, concertgoers can visit Tom's of Maine at the on-site Eco-Village to learn more and to receive a free sample of Simply White toothpaste.

Now available nationwide, the new Simply White toothpaste promises to whiten teeth and contains no bleaching ingredients. The product also does not contain artificial flavors or preservatives and no animal testing or animal ingredients.

To help celebrate the launch, Tom's of Maine will be partnering with nonprofits in select cities to help restore parks, rivers and gardens with volunteer beautification efforts.